About us

Who is organizing this Auction?

This year, Sensible Development will be partnering with the CEPAR (Coffee Exporters and Processors Association of Rwanda); in running a Specialty Coffee Auction in support of Rwanda coffee farmers. This is a project that has been supported, organised and promoted by the European Union (EU), the International Trade Center (ITC) and the East African Community (EAC) among others.

The auction is being organised and promoted by CEPAR in partnership with the International Trade Centre (ITC) and NAEB under the MARKUP Programme, a regional development initiative for the East African Community, funded by the European Union.


CEPAR ( Coffee Exporters and Processors Association of Rwanda) is no political and no profit membership umbrella organization of 34 coffee Exporters and Processors, it was formed by 2012.

The association’s mission is to apply the highest standards of excellence through value chain addition including roasting, milling, processing, warehousing, marketing, integrating coffee washing stations with farmers and other related activities.

CEPAR seeks to create awareness of Rwandan coffee locally, regionally and internationally by contributing positively to the community through developing the management skills of coffee handler’s.

About NAEB

National Agricultural Export Development Board, abbreviated as “NAEB” is a commercial public institution established by the law No 13/2017 of 14/04/2017 determining its mission, organisation and functioning. It has legal personality and enjoys administrative and financial autonomy and is also managed in accordance with relevant laws.

National Agricultural Export Development Board provides trusted market intelligence, practical advice and business tools to help Rwanda companies expand in global markets.


The European Union (EU) - East African Community (EAC) Market Access Upgrade Programme (MARKUP) is a regional trade development initiative, which aims to address both the supply side and market access constraints of selected key export-oriented sectors.

MARKUP aims to increase exports of agribusiness and horticultural products and promote regional integration and access to the European market by addressing specific challenges that small and medium enterprises, trade and investment support institutions and policy-makers face in accessing regional and EU export markets.

Funded by the EU, the programme is implemented by the Gesellschaft für Internationale Zusammenarbeit (GIZ), the International Trade Centre (ITC), UNIDO, Uganda Coffee Development Authority (UCDA) and other national implementing partners.

About the ITC

The International Trade Centre (ITC) is the only development agency that is fully dedicated to supporting the internationalization of small and medium-sized enterprises (SMEs).

This means that the agency enables SMEs in developing and transition economies to become more competitive and connect to international markets for trade and investment, thus raising incomes and creating job opportunities, especially for women, young people, and poor communities.

Established in 1964, the International Trade Centre (ITC) is the joint agency of the World Trade Organization and the United Nations.

About Sensible Development

Sensible Development (SD) are the leading provider of Specialty Auctions Platforms to coffee producers in South and Central America and Easter Africa. They operate the underlying auction platform for the prestigious Cup of Excellence Coffee Competition.

SD facilitates trade for coffee farmers with buyers in Asia, Europe and North America through their comprehensive database and social media presence. We promote sustainable coffee production by providing key market access to producers to connect themselves with coffee buyers all over the world.